Your website is your business’s online storefront. It’s how customers find out about you, and it’s the first impression they get of your business. And if your site doesn’t turn them into customers, then you’re missing out on a huge opportunity to grow your business. So, here are five ways to attract more customers to your website.
Simplify your website
Your website doesn’t have to be complicated. There are plenty of business owners who have lost customers by trying to add every feature they could think of. Make your website as simple to navigate as possible, and you’ll be more likely to turn customers into happy customers. Don’t stop with the website. Try taking some of the complex things about your business and removing them from your website and other marketing materials. You don’t have to cut anything out completely, just take the time to explain it in a way that’s easy for customers to understand. Implement loyalty programs Every company wants to attract customers, but only a few make that a priority. Loyalty programs can really help businesses attract customers to their website and convert them into happy customers.
Show off customer reviews
Whether you sell something online or not, you should definitely have some customer reviews. If you don’t, your potential customers will never learn what they think about your products and services. These reviews can help build your brand, which will attract more potential customers. It can also help you identify where your customers struggle. This can help you identify your solution and offer a solution that will meet their needs. Research your competitors Taking a look at your competitors can help you identify what’s working for them. Use their pages as a resource for ideas, inspiration, and ways to improve. If your competitors are offering free shipping, offer free shipping on every order. If they have free shipping on all purchases, offer free shipping on all orders.
Use search engine optimization
Your website is a search engine’s home page. So, it should be getting the best rank possible. One way to get that is by using search engine optimization, or SEO, to rank well on the SERPs. This means making sure your site is user-friendly and well-designed to make it easy for visitors to find what they’re looking for. In addition to SEO, your site will benefit from having well-placed keywords, such as the name of your company and your services. Adding keywords helps your site rank higher, which attracts more customers. Make it easy to sign up for your services A lot of people sign up for a service online. If you don’t offer an easy way to sign up, you may lose out on that opportunity.
Optimize your mobile experience
Customers’ behaviors on their phones are constantly changing. For starters, the vast majority of people now use mobile devices to search for products and services. And it’s no surprise that when someone searches for a brand on their phone, your website is often the top result. But that’s not all: The big message to remember is that search engines show those top results first. So when someone does their search on their phone, it could be on their phone for two minutes or two hours. And during those times, you need to keep them engaged. Make sure your website is fast and responsive. While this sounds obvious, it’s not the case with a lot of websites. If your website isn’t fast, it will show up as a loading screen, even for a lot of sites.
Provide a strong call-to-action
Don’t rely on a few well-placed links, ads, or sign-up forms to get customers to your site. You need to entice them to visit your website, and that means sending a strong, consistent message. For example, let’s say you’re a real estate agent and want to target home buyers. Since you’re dealing with a real estate listing, you can use your website to provide a link to the listing page so that potential buyers can go directly to your page instead of navigating to another site. Similarly, your restaurant can link directly to the site link on the homepage of your website to gain customers who are already there. This way, they’re not going to a separate page to look around.
Conclusion
These are just five of many ways to make your website attractive to your target audience. If you need help with any of the steps listed above, let us know in the comments section. We’d be happy to offer you some advice and help you grow your online business.
1. Use Page View Insights To Get a Picture of Your Audience Each time someone visits your website, they’re building a picture of your potential customers. Use page view insights to get a more clear picture of the audience you’re trying to attract. Page view insights allows you to connect with your visitors, gain insights into the things they do on your site, and help you improve your site experience. You can see, for example, if visitors were bored with your content, or if they moved on to another site. You can also learn about the content preferences of your audience, their needs, and the products and services they are most interested in. You can even analyze bounce rate and page views per visitor to find ways to improve conversion rates and lower the cost of converting visitors.
Have a unique header Customers are bombarded with a number of different header images and designs on various sites. But if your header doesn’t stand out, people are more likely to look away, or even skip over your website entirely. An example of a header image that works very well is a single thought or concept with a couple of pictures. The thought is inspirational, and your people-images reflect a friendly, down-to-earth approach. It also highlights your business’s values, which are important to your customers. If you’re selling pets, you could have a picture of an adorable kitten or the corgi from Big Hero 6.
